The new Lens Studio site provides an overview of the software’s capabilities, as well as thorough guides and templates for getting started, all the way through to optimising and submitting your Lens for approval. “With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse.” “Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!” writes Team Snap. Snapchat World Lens content was previously limited to Snap Inc’s own updates and promotional tie-ins, but with Lens Studio it is now possible for anyone to start creating their own World Lens objects and environments (selfie Lens creation is not currently supported), as explained in the announcement on the official site. This form of smartphone-based AR has been bolstered by the introduction of Apple’s ARKit and Google’s ARCore SDKs for iOS and Android, respectively.
#Snapchat.com lens studio update
A major update in April 2017 expanded this to the environment in the form of ‘World Lenses’, making use of smartphones’ rear facing cameras to place virtual objects into live, real-world video capture. Image messaging app Snapchat first incorporated camera-based AR with the ‘Lenses’ feature in 2015, which enabled dramatically enhanced selfies using facial tracking. The free software has several templates for getting started, and advanced tools for experienced users and professionals. for creating, publishing, and sharing augmented reality objects and experiences in Snapchat, as overlays known as ‘Lenses’. Lens Studio is a new Mac and Windows desktop app from Snap Inc.
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